THE IMPACT OF THE GENERAL REGULATION ON PERSONAL DATA PROTECTION ON CONDUCTING BUSINESS ACTIVITIES WITH CITIZENS OF THE EUROPEAN UNION

Abstract

The paper considers the necessary changes in the protection of personal data in the conduct of economic activity by the subjects of Ukraine with the citizens of the European Union. The innovations of the Regulation and the expediency of their application in national legislation are investigated. The presence of a direct impact on the implementation of economic activity due to the existence of liability for violation of personal data protection standards has been traced. The absence of a mechanism for imposing liability on the state of Ukraine was revealed, but there is a possibility of limiting the collection of personal information on its territory. It is concluded that it is necessary to implement the categorical apparatus of the General Data Protection Regulation in the current legislation of Ukraine.